Creating content that increase engagement & visibility that will eventually translate to sales does not necessarily have to be tasking, all you require is a little creativity & focus.
I will always stress the need to plan if you will churn out great content day in day out without chewing the lids of your pen, literally. Remember social media is about giving value in an area where you are the expert. How do you place yourself as the expert when 3 out of every 4 post is pushing a product. To a lot of social media users, you are only a sales person, not necessarily an expert on the issues people who use your product may have.
In other to create content that will attract your target clients/customers, the only thing to do is identify what their issues are ( pain points) and list them out. Write out various solutions to said problems and pick a topic to expand on weekly. Let your content for that one week center around that topic, from quotes to jokes to tips and choose a product that deals with that pain point to showcase at the end of the week. In other words, prime your followers in preparation for your product.
Below are 20 post ideas for you to fill in and flesh out.
Quotes are always a hit
Behind-the-scenes photos: share pictures or videos of your office or workshop
Questions: simple straight forward questions
Share a helpful resource
Recommend a tool for your niche, one that your followers will find valuable
Share a favorite book:
A day in the life post, possibly a video if you can
Recommend your favorite products for business or anything that catches your fancy
Share random tips
Share funny videos/meme
Ask for advice
Offer freebies & giveaways
Take a trip down memory lane
Tell a story: Fact or Fiction
Recommend someone else to follow on social media
Showcase your products or services
Share client/customer reviews
Share your bucket list
Content creation for social media should be a breeze.However if you need help creating content & will like to purchase a social media content calendar specifically designed for your niche, Click HERE